Thursday, October 11, 2012

Convergence Culture Conclusion

In the conclusion of "Convergence Culture",  Jenkins focuses on the convergence and future of the relationship between media and society. Jenkins reviews attempts in the past to bridge the gap, between producer and consumer. One of which was a network named "Current" created by Al Gore. A network developed to allow younger generations the opportunity to produce and weigh in on television programs; programs designed to educate and offer feedback on important topics which may be overlooked by today's adolescence.

The most avid viewpoint Jenkins makes, is the responsibility to educate on the subject of "media literacy." Jenkins concludes that today's understanding of media takes place in the "affinity spaces" around popular culture. With this in mind, most regard media as a negative influence, or as a threat; a sole entity with manipulation as their only agenda. In order for society to better understand the empowerment which media can deliver, we as a people must begin by understanding the goals media education will impart to different cultures and generations. As Jenkins states, the objective is for the younger people to think of themselves as "cultural producers and participants" and not just a "consumer."

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